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Marketing
Marketing
Product Marketing Brief Template
How to unleash the full potential of your product and stand out from the competition
Click here to copy!
Instruction: Update the summary based on this template below
Product Overview
Describe briefly the product offering and its benefits
Target Audience
- Specific, animate detail about who we’re talking to and they’re state of mind related to the product launching
Core Benefits
- List each one using bullet points for easy reference
Marketing Strategy
Key Audience
-
Core Message
Not copy, but the primary message you want all channels to convey.
-
Value Proposition
Value Prop #1:
- What are we selling?
Value Prop #2
- What makes it valuable?
Value Prop #3
- What is the positive impact?
Secondary message
- Use sparingly. Try to keep your messaging single minded.
Channel Plan
- Channel | Tactic | Owner | Due date
e.g. Linkedin Marketing | Connect and follow-up with key contacts | Sally | April 14
Success Metrics
- [Project name], led by [marketing champion name] aims to increase [primary metric] from X per week to Y per week within Z weeks or by [date].
For example:
- Awareness (increase site traffic to XX page reviews)
- Acquisition (increase downloads by XX)
- Activation (increase % of referrals)
Key Dates
Projected launch date:
Comms launch date:
Key Insights & Data
Summary
-
Data
Any relevant charts or data
How to use this template for your next meeting
Want to have automatically generated meeting notes in the specific template format above? Just follow these easy steps!
Step 1: Log in / Sign up to Wudpecker’s browser app.
Step 2: Conduct your meeting with Wudpecker’s notetaker admitted in it.
Step 3: Go to the Templates section on the Wudpecker website. Select the template you want to use.
Step 4: Press the “Click here to copy” button.
Step 5: In the Wudpecker app, open the notes of the meeting that you want to use the template for.
Step 6: In the notes, click on “Re-write with custom prompt”
Step 7: Paste (Ctrl/Cmd + V) the template that you copied and press “Re-write notes”. You should see the notes in just a couple of minutes.
Why this template is useful
The product marketing brief template is a valuable tool for anyone looking to launch a new product. It provides a structured approach to outlining the key features and benefits of the product, as well as identifying the target audience and outlining a marketing strategy.
- The template starts with a product overview, which briefly describes the product offering and its benefits. This section should be kept concise but informative.
- The target audience section provides specific details about who the product is aimed at and their state of mind in relation to the product launching. This helps to ensure that marketing efforts are targeted towards the right audience.
- The core benefits section lists each benefit of the product using bullet points for easy reference. This helps to ensure that all the key selling points are highlighted.
- The marketing strategy section outlines the key audience, core message, and value proposition. This ensures that all marketing efforts are consistent and focused on delivering a clear message to the target audience.
- The channel plan section outlines the channels that will be used to promote the product, along with the tactics, owner, and due dates for each channel. This helps to ensure that all marketing efforts are properly planned and executed.
- The success metrics section outlines the key metrics that will be used to measure the success of the marketing campaign. This helps to ensure that progress towards the goals is tracked and adjustments can be made if necessary.
- Finally, the key insights and data section provides a summary of the data and insights that have been gathered during the planning process. This helps to ensure that all decisions are informed by relevant data and insights.
This product marketing brief template is a great tool for anyone looking to launch a new product. It provides a structured approach to planning and executing a marketing campaign, ensuring that all efforts are properly targeted and executed.
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