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Marketing
Marketing
Ad Campaign Idea Brainstorm Template
How to unlock your creativity and let the ideas flow
Click here to copy!
Instruction: Update the summary based on this template below
Overview & Objective
State your campaign’s objective in a clear and focused way, e.g. What are some creative ways we can get customer success teams to try out our product.
State the Ground Rules
Brainstorming is a place and time where anything goes. Rules:
- All ideas are welcome. Negativity is not.
- Build on ideas. Don't shoot them down.
- Do not censor yourself. Just say it.
- Encourage participation from everyone
- No interruptions from outside.
First Half: Brainstorm
Start sharing ideas. Note them somewhere where everyone can see (whether that be a poster, whiteboard, or in your Hugo meeting notes in the highlighted area below).
To keep your creative juices flowing you may also want to provide toys, coloring books, magazines, doodling pads etc.
Halftime: Refine
Stop and take a vote on each idea. Thumbs up or down. Toss the ideas that lack support.
Improve on the Best Ideas
Look at the best ideas from halftime. Ask if there are ways to improve them, or come up with ideas that are similar.
Brainstorm Round Two
Once you’ve covered each of the good ideas, generate more new ideas just as you did at the beginning of the session.
Brainstorm
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Next Steps
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How to use this template for your next meeting
Want to have automatically generated meeting notes in the specific template format above? Just follow these easy steps!
Step 1: Log in / Sign up to Wudpecker’s browser app.
Step 2: Conduct your meeting with Wudpecker’s notetaker admitted in it.
Step 3: Go to the Templates section on the Wudpecker website. Select the template you want to use.
Step 4: Press the “Click here to copy” button.
Step 5: In the Wudpecker app, open the notes of the meeting that you want to use the template for.
Step 6: In the notes, click on “Re-write with custom prompt”
Step 7: Paste (Ctrl/Cmd + V) the template that you copied and press “Re-write notes”. You should see the notes in just a couple of minutes.
Why this template is useful
Using a template for ad campaign brainstorming can help marketing teams to be more effective and efficient in their creative processes. Templates provide structure and guidance, allowing teams to focus on generating and refining ideas, rather than worrying about the format or flow of the brainstorming session.
- The template should begin by clearly stating the campaign objective. This provides a clear focus for the brainstorming session and ensures that all ideas generated are relevant and aligned with the campaign's goals. The ground rules should also be established at the outset, encouraging open and positive communication, while discouraging negativity or censorship. This creates a safe and inclusive space for team members to share their ideas freely without fear of criticism.
- During the brainstorming session, team members should be encouraged to share their ideas freely, building on each other's concepts to generate a diverse range of possibilities. The ideas should be noted somewhere visible, such as on a whiteboard or in a shared document, for easy reference and refinement.
- Once a broad range of ideas has been generated, the team should take a break to refine and evaluate them. Ideas that lack support or are deemed irrelevant can be discarded, while those with potential can be developed further. The team can then focus on improving the best ideas by asking questions and generating related concepts.
- Finally, a second round of brainstorming can be initiated to generate additional ideas or refine existing ones further.
With this template marketing teams can stay focused and productive, generating high-quality ideas that align with campaign objectives.
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